What should authors know about using dated language, brand names, and ableist language?

Language is powerful, but it can also age your book faster than you expect. Using trendy words, brand names, or specific tech references can make your story feel contemporary now but outdated in a few years. Here’s how to future-proof your writing while keeping it inclusive and accessible.

Brand names and technology:

Using specific companies or products can anchor your story to a moment in time.

Examples:      

· She checked her BlackBerry for messages. (2005–2010)

· He posted it on MySpace. (early 2000s)

Unless your story is deliberately historical, using brand names like Blackberry or MySpace can make readers feel like they’re reading a time capsule.

Use generic alternatives instead.

Examples:      

· She checked her phone for messages.

· He uploaded the photo online.

This keeps the story timeless and accessible.

Social media platforms:

Platforms rise and fall quickly. Using specific apps (e.g., TikTok, Facebook, Threads) can date your story—and future readers may not connect.

Instead, describe the platform generically.

Examples:      

· She posted the video on social media.

· He messaged her through an app.

This avoids dating your story and keeps it readable for years to come.

Avoiding ableist or exclusionary language:

Trendy expressions can sometimes be offensive or insensitive, even unintentionally. Words like “crazy,” “insane,” or “lame” can marginalize people with disabilities or mental health conditions. Choosing neutral language ensures your story is inclusive.

Example: 

· Instead of saying “He’s crazy about the new game,” try “He’s obsessed with the new game.”

Small changes like this keep your writing respectful and future-proof.

Even if your story is set in the present, think ten years into the future. By using generic, timeless language and avoiding fleeting brands or phrases, your book will remain readable and inclusive—even decades from now.